VNPT has built the centralized multi-channel communication system VNPT Digital Marketing (VDM) to promote products, services and brands of enterprises to customers via SMS, MMS, USSD, IVR, media link…; through VNPT's ecosystem on App/Web, Internet/telecommunications platforms as well as channels associated with businesses.

The VDM system in operation has brought practical benefits to both users, businesses, VNPT and actively contributed to social media campaigns. VNPT Digital Marketing helps target communication, helps users receive promotional messages that meet their needs, improves customer experience, increases interest in products, services and brands as well as improves orders conversion rates.

VNPT Digital Marketing allows businesses to proactively, easily create and manage diverse, flexible and appropriate media campaigns, creating a link between different communication channels, helping to optimize both communication cost and effectiveness.