09:28 |12/02/2025

MyTV Application Wins Gold Award at Make in Vietnam 2024

MyTV Application Wins Gold Award at Make in Vietnam 2024

The MyTV television application, a product of VNPT Group, was honored with the Gold Prize in the category of "Outstanding Digital Technology Product in the Fields of Education, Health, Culture, and Society." The award was presented by General Secretary To Lam and Permanent Deputy Prime Minister Nguyen Hoa Binh during the Make in Vietnam Digital Technology Product Award 2024 ceremony.

After more than three months of rigorous review, including preliminary assessments, presentations, and evaluations, VNPT's MyTV application successfully surpassed over 257 competing products to win the Gold Award in the category of Outstanding Digital Technology Products in education, health, culture, and society at the Make in Vietnam Awards 2024.

Make in Vietnam is a national award organized annually by the Ministry of Information and Communications to honor organizations and businesses with outstanding digital technology products that are researched, designed, created, and manufactured in Vietnam, bringing significant practical value. This initiative contributes to promoting digital government, the digital economy, and a digital society in Vietnam.

The assessment of the products is based on several factors: production and business results, market share, number of users, impact, influence, and ability to expand into the international market. The award recognizes the development efforts of VNPT engineers in creating, innovating, and mastering technology.

With the mission of creating value for Vietnamese audiences through diverse, attractive, and high-quality content, VNPT is confident in its ability to deliver more useful services to the community and society in the future.

Launched in September 2009, and supported by the Vietnam Posts and Telecommunications Group, MyTV allows users to choose their entertainment content from a large store that includes TV series, movies, reports, live sports events, animations, game shows, and nearly 200 domestic and foreign TV channels.

MyTV aims to provide a television service that delivers useful information and entertainment, promptly serving the best and fastest "spiritual food" for the Vietnamese people. By focusing on customers and prioritizing their interests, MyTV regularly updates and adds new content to keep that "spiritual food" fresh and appealing, gradually becoming a close companion for Vietnamese families every day. MyTV is a Vietnamese television service application that contributes to changing mindsets and building the habit of watching TV online through applications on smart devices (phones, tablets, TVs, laptops, etc.).

After just one year of launching, in 2010, MyTV recorded its first 500,000 subscribers and deployed over 60 domestic and international TV channels, reaching all 63 provinces and cities. In subsequent years, through partnerships with both domestic and foreign entities and investments in content and technology, MyTV has experienced significant growth. By 2015, the service officially reached 1 million subscribers, offering 125 domestic and international TV channels in HD and SD signals, becoming the IPTV pay TV provider with the largest market share in Vietnam and recognized as a service contributing significantly to socio-economic development from 2011 to 2015. By 2017, the number of official subscribers had reached 1.5 million, establishing MyTV as a pioneering multi-platform television and entertainment service with the leading market share in Vietnam. However, after this strong growth period, the pay TV market in Vietnam gradually entered a saturation stage, leading to increased competition among service providers. By the end of 2018, MyTV subscribers fell below 1 million, prompting VNPT to implement a series of unprecedented changes to this strategic service. These changes focused on three key areas: customer experience, technology, content, and sales strategy.

Today, MyTV has reached the milestone of 6 million subscribers and shows great potential for future development. With the current growth rate, VNPT expects to achieve further breakthroughs.

Expressing his emotions at the award ceremony, Mr. Nguyen Hong Phong, Deputy Director of the Television Service Development Company (MyTV Company), shared, "On behalf of VNPT Group, I am honored and proud to receive this prestigious award. From the early days of relying 100% on foreign television technology, VNPT's team of experts and engineers has researched, learned, and gradually mastered and developed their own systems, optimizing services and providing the best experiences for customers. This rapid growth of MyTV, which has achieved in one year what typically takes ten years, underscores our strong growth prospects."

Initially, at the time of launch, MyTV utilized IPTV technology imported from abroad. This closed technology meant that any changes in the system required support from foreign experts, and the technology at that time had not kept pace with global advancements in television technology. This dependence on foreign technology posed a challenge to MyTV's long-term development. Therefore, VNPT built a high-quality team of experts and engineers dedicated to researching and developing a multi-platform television ecosystem aligned with global technology trends, completely replacing foreign technology from terminal equipment to core service systems. This was no easy task, but the results exceeded expectations. Mastering technology not only eliminates dependence on foreign sources but also helps businesses save significant costs in service operations.

With its relentless efforts, the MyTV application was honored in the category of Outstanding Digital Technology Product in the fields of education, health, culture, and society. This award recognizes and honors outstanding enterprises with highly socialized products and services that contribute to the community and society, making significant strides in the technological revolution and digital transformation journey.

Winning the Make in Vietnam Award 2024 demonstrates VNPT Group's strength in firmly dominating the technology market. With positive affirmations from users and technology experts, VNPT Group is confident it will continue to deliver more attractive entertainment programs to meet the needs and interests of individuals. Furthermore, VNPT's leading engineers are committed to innovating and creating a national digital television platform aimed at digitizing local television stations.


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